How to Create a Marketing Report in 3 Simple Steps

 

How to Create a Marketing Report in 3 Simple Steps

Are you struggling to create a good marketing report?

You may have no idea where to start, and the blank document in front of you may feel a bit, well, terrifying.

We know exactly how that feels. 

You’re wondering what metrics to include, how to organize different sections, and if the visualization will be comprehensive enough. 

And the clock is ticking.

But don’t worry. We’ll help you save your time and avoid stress by showing you exactly how to create a marketing report that’s accessible, actionable, and easy to understand.

Let’s dive in!

Step 1: Pick the Right Tool

Visual representations of your data help you analyze your performance better. That’s why it’s important to choose a tool that allows you to present your metrics both numerically and visually.

You will also benefit from choosing an all-in-one tool that lets you gather information from all your marketing channels in one place. That’ll work much better than jumping from one window or tab to another and wasting your time in the process.

Step 2: Choose Your Metrics

What are your campaign goals? Your report sections will depend on the answer to this question.

If you’re not currently working on improving your content marketing efforts, it may not make sense to measure your page per visit or bounce rate. But if your goal is to raise awareness of your brand on social media, you may want to include Reach and Impressions in your report.

What types of metrics are a must? No matter what you’re trying to achieve with your campaign, here’s how you can build your report and make it easy to comprehend and follow.

  1. Start with Outcome Metrics

Start with a representation of your results.

You can begin the report by giving an overview of what has been achieved with a specific campaign. Use metrics like Signups or Sessions, for instance, to give the viewer general information about the outcome of the campaign, and you can later drill-down on the specifics.

  1. Continue with Drill-Down Metrics

When you’re done with outcome metrics, focus on describing them more precisely.

For example, if you’re tracking Sessions, you’ll want to show where the traffic comes from. Use a drill-down metric to divide Sessions by channel. That’ll help you determine what channels pay off so you can invest more of your marketing efforts there in the future.

  1. Include Some Quality Metrics

When tracking outcome metrics, you’ll also want to measure their overall quality. Merely knowing the number of sessions per channel may not tell you a lot if you don’t determine how many of them led to signups or purchases.

  1. Finish with Output Metrics

And finally, output metrics are a vital section in your marketing report if you want to know what brought you results. If you’ve noticed an increase in website traffic or conversion rate, you’ll want to replicate the activities that led to you achieving the campaign goals.

By representing output metrics in the report, you help the viewer understand the outcome metrics better.

Step 3: Find a Good Template

Are you creating a marketing report for the first time?

Using a template may be a safe bet for you. Your dashboard will vary based on what you need to include in your report, so you can choose among a wide variety of pre-built dashboard templates like SEO dashboard templates, social media dashboard templates, website analytics, email marketing dashboards, and so on.

Create Stellar Marketing Reports like a Pro

See? Creating a fantastic marketing report may not be as complicated as it initially seemed.

All you have to do is select the relevant metrics and organize them in sections, so you can easily measure and compare them to gain insight into how your campaign is performing.

If you’re a newbie, templates can be of great help until you’re ready to build your very own marketing reports.

Comments

Post a Comment

Popular posts from this blog

SIX KEY SIGNS YOU’RE IN A TOXIC WORKPLACE

Image
After spending some time being unemployed, you’ll be tempted to take any job you see. In modern societies, the time we spend in the workplace is not negligible. A third of our time disappears while we are engaged in tasks at our work place . Being happy at work is important to have good self-esteem and to feel fulfilled with ourselves . However, on many occasions , the quality of employment is really low. When we speak of a toxic workplace. W e refer to those positions in which a series of characteristics are fulfilled that negatively affect the psychological health of the employee. If the situation continues for some time, it  is likely that obvious signs of psychological wear  and  tear   will appear , and even health problems  may appear . Listed below are signs to check out to detect a toxic workplace.   Key Signs of a Toxic Workplace   In t his article , we are going to discover  some signs that indicate that you are suffering the consequences of a toxic job . We
Read more

5 Strong Reasons Why Video Marketing is Important

Image
  Leveraging the power of video has been a vital component of any successful B2B marketing campaign over the last decade. Without videos, you cannot increase engagement across different marketing channels and drive leads for your product or service. So, to expand your marketing strategy in 2023, you must prioritize your video marketing strategy above all else. Brands' videos include social media, explainers, presentations, testimonials, and ads. But why is it essential for your business? A 2023 study suggests that 96% of marketers use videos as an essential digital marketing strategy. At the same time, investment in top video marketing tools and ROI has skyrocketed. To understand the change in marketers’ mindset, let’s take a look at this chart –   In this blog post, we’ll discuss five strong reasons why video important is essential. Investing in it will help you with your brand visibility and growth. Let’s get started! Why Should Video Marketing Be an Important Marketing Strategy
Read more

Your Most Common Social Media Marketing Questions Answered

Image
Finding it hard to solve your social media marketing problems? Can’t find the answers you’re seeking for? Find answers to the most commonly asked social media marketing questions... Daily, many questions and inquiries fill my inbox and nevertheless I respond to each one of them and direct every single of them to suitable guides, blogs, and websites for additional information. The only blemish is that it might take several days to reply occasionally, though sometimes I wish I had a marketing FAQ's page. Which lead me to this. I’ve gone through months of emails to discover and answer your most commonly asked social media marketing questions. Please note; I also receive questions about ads, content marketing, funnel building, and marketing generally. Search through our blog soon to view the common questions on these subjects answered too. In a situation where you have unanswered questions about social media, are just beginning, or would love to find additional information
Read more