5 Strong Reasons Why Video Marketing is Important

 Leveraging the power of video has been a vital component of any successful B2B marketing campaign over the last decade. Without videos, you cannot increase engagement across different marketing channels and drive leads for your product or service.

So, to expand your marketing strategy in 2023, you must prioritize your video marketing strategy above all else.

Brands' videos include social media, explainers, presentations, testimonials, and ads.

But why is it essential for your business?

A 2023 study suggests that 96% of marketers use videos as an essential digital marketing strategy. At the same time, investment in top video marketing tools and ROI has skyrocketed.

To understand the change in marketers’ mindset, let’s take a look at this chart –

 

In this blog post, we’ll discuss five strong reasons why video important is essential. Investing in it will help you with your brand visibility and growth.

Let’s get started!

Why Should Video Marketing Be an Important Marketing Strategy

According to a recent survey, most marketers started incorporating video marketing because it’s easier and less time-consuming to create.

The following are the five reasons your brand should embed video marketing in your marketing strategy.

1. Use Video Content for Conversions and Sales

Can you guess how many sales you’ll make by adding an explainer video of your product on your landing page?

According to a report, 89% of users who watched a product video eventually purchased the product. Adding it to your software or app video will increase your conversions by 79%.

As a solopreneur, adding video content to your website and service pages is a powerful tool. It’ll convince visitors of the value of your product or service. 

2.  Leverage Video Content to Build Brand Credibility

Video marketing will help you to connect with customers more personally and professionally. Indeed, 91% of prospective customers want more online videos from customers in 2023.

Why do they want that?

It’ll help engage your visitors and trigger emotions vital in building long-term relationships, plus sharing the brand’s value. To summarize, deploying video marketing is the answer if you want to communicate with your target audience.

3.  Generate Social Sharing via Social Media

Generating social sharing via social media will be possible if you create engaging and insightful videos for your audience. As a marketer, your audience will share your product videos with their connections if they like them.

What do you gain?

It’ll help with brand visibility, establish authority, and drive traffic to your website.

4. Educate Consumers about Products or Services

Consider video marketing to educate your audience about your upcoming product launch.

Want to know how?

Creating an explainer video to explain how your products or services will add value to your consumer’s lifestyles. Suppose you put it in a brochure; for example, customers might be unable to flip through the pages, unlike a video.

5. Increase Ranking on Google

Your YouTube video that’s relevant to the customers will place you higher on Google’s search algorithm.  

Why is that important to marketers?

According to a survey, 87% of marketers testify that video marketing has increased customer acquisition.

Thus, if you’re investing in ads on Google, you should use videos to boost your efforts. It’ll bring in more traffic and help you rank higher.

FAQs

Q1: What are the reasons for video advertising?

A. Here are the reasons for video advertising:

•     Use Video Content for Conversions and Sales

•     Leverage Video Content to Build Brand Credibility

•     Generate Social Sharing via Social Media

•     Educate Consumers about Products or Services

•     Increase Ranking on Google

Q2: What are the five main types of videos used in video production?

A. The five main types of videos used in video production are:

•        Educational Videos

•          Promotional Videos

•         Informational Videos

•         Documentary Films

•         Entertainment Videos

Q3: What type of video is used for marketing?

A. The type of video used in marketing is a promotional video, which will be used to promote goods and services. As a marketer, your marketing goals and search intent will determine the type of video you’ll use for marketing.

Q4: How to use video marketing for lead generation?

A. You can use video marketing for lead generation by including creativity, keyword-rich titles and descriptions, CTAs, and other things in your video to capture information from your audience.

Q5: How to do good video marketing?

A. To create perfect video marketing, you should set goals for your video marketing campaign. The next step is to decide on the platform and select the video type that matches the intent.

Ready to Invest in Video Marketing for Your Brand?

Now that you know the importance of video marketing for your B2B brand, it’s time to invest in it.

But what’s the catch?

If you get it right, you’ll achieve your goals and acquire huge ROI with video marketing.

Are you ready to invest in video marketing? Comment below.