Backlinks Explained in Fewer than 140 Characters

 





There are numerous ways to boost your site’s SEO and publishing new high-quality content top the list.

Can you guess the next important factor? Yes, it’s having a great link network.

You might not know this but having a site with a large number of links from high-authority is advantageous. It’ll rank higher than one with fewer backlinks. Not to talk of links from less relevant sites.

Before delving into ways you can build an effective link network, let's take a look at what backlinks are.

What are Backlinks?

Based on popular opinion, Backlinks are links between websites.

Do you have an external link on your site? That’s a backlink for the target site. The moment another website links to yours, you have a backlink too.

Backlinks have a role to play in how search engines rank your site. Does it have a positive impact always? Definitely not.

You need to get links from high-authority websites that people trust.

Here are two steps to take to build a backlink network;

Step #1: Creation of High-quality content

To create high-quality content, you need to have domain knowledge and creativity. With high-quality content, it’ll attract a referring site that’ll vouch for your business or blog.

Before asking for a backlink from the referring site owner, always ensure your content meets the required standards.

Step #2: Seeking and reaching out to sites that can link to yours

Searching for potential link sites can be time-consuming. To avoid spam link building, you can ask sites that publish content about your area of expertise.

You can reach out to them through emails or webmasters. Just introduce yourself and provide a link to your best performing content. Another way is to publish guest articles and include links to your website.

 

If you are able to get valued backlinks to your website, it’ll serve as endorsements. It shows that people approve of your blog or business. This will impress your target audience.

Is it only the target audience that’ll be impressed? No. Search engines will recognize your content as valuable.

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