Revealed: Top 3 Basics of 3D and AR for eCommerce


 

How does it feels to try on your preferred product virtually before buying it online? It’s awesome, right? This is the advantage of using 3D and AR visuals.

Visual eCommerce has revolutionized customer expectations about online shopping by using augmented reality (AR) and 3D visuals which are embedded on website pages and mobile apps. The aim is to give customers a graphical and interactive representation of products.

Customers are the deciding factor that made 3D/AR technology a compelling force in online retail. Based on the most recent report from SAP/eCommerce Foundation 2019 USA eCommerce Report, highly engaged customers spend 60% more per transaction and buy 90% more frequently.

Before you get started with 3D and AR on your eCommerce store, let’s take a look at the must-have basics for 3D and AR for eCommerce.

Basic #1: A digital roadmap

Before using 3D and AR on your eCommerce website, you must have a roadmap. There are numerous moving parts present in Augmented reality such as 3D creative, execution, testing, optimization programs, and many more. You can either manage this internally or through a technology partner.

Basic #2: 3D Models

You need to utilize high-quality 3D product models when creating both 3D and AR experiences. It’s appropriate for these models to be optimized for web or app and in different file formats depending on the distribution. Businesses can make use of different methods for 3D asset creation such as photogrammetry, laser scanning, and 3D modeling.

How to go about this? Brands can make use of their internal team or also partner with a company that does so. The company helps brands create 3D files smoothly and quickly.

Basic #3: Experienced 3D Artists

In terms of AR, it’s crucial to possess the appropriate 3D product models because the practicality of the experience is only as authentic as the models you’re using. This is essential for eCommerce brands that expect the 3D models to perfectly represent the quality of their physical products. With the use of high-fidelity product imagery, shoppers will see how a product they view online will look and fit in their actual store. This will help them to make a buying decision quickly.

Bottom Line

Since you have known the basics of 3D and AR, you need to utilize them to form a deeper connection with your customers. 3D and AR help to boost the confidence of customers and abridges the path to purchasing so that more informed decisions will be made at the fastest time possible.


Are you already salivating at how many customers you'll get when you add AR to your website? Comment below and let's know when you want to start.

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